YOPLAIT -SKYR
Challenge
Group M approached 7YELLOW with the challenge of creating a memorable and enjoyable lifestyle event to promote Yoplait Skyr’s new range of protein yoghourts.
Solution
7YELLOW responded to the challenge by crafting a comprehensive event that combined various elements to engage the target audience and generate excitement around Yoplait Skyr’s new protein yoghurt range. The response included the following key components:
- Partnership with Yoga Hub Dublin: 7YELLOW established a partnership with Yoga Hub Dublin, a prominent yoga center. This collaboration formed the foundation for the event, incorporating yoga and wellness as central themes.
- Influencer Engagement: Influencers were invited to participate in the event, leveraging their reach and influence to amplify the promotion of Yoplait Skyr’s new yoghourt range.
- Yoga Class and Breakfast Morning: The event featured a yoga class, creating a wellness-focused experience for participants. Additionally, a breakfast session in the morning was organised, providing a perfect opportunity to introduce and sample Yoplait Skyr’s protein yoghourt.
- Full Event Management: 7YELLOW assumed responsibility for the entire event, from conceptualization to execution, ensuring that all aspects ran smoothly and aligned with the campaign’s goals.
- Sampling Activation: A key part of the event was the sampling activation, where attendees had the chance to taste the new protein yoghourts.
Branding Merchandise: Branded merchandise was created to reinforce the association with Yoplait Skyr’s new yoghurt range and leave attendees with memorable souvenirs.In Zak’s own words, “It’s about the life of a refugee and what a refugee is.” With this vision, we set out to create a documentary that would not only illuminate the extraordinary life of an individual but also shed light on the broader narrative of refugees around the world.
Results
The event was a resounding success, with the following notable outcomes:
- Participation of 40 influencers, who actively engaged with the event and contributed to its promotion.
- High engagement, as evidenced by reshares and reposts by the influencers, extending the reach of the event and product promotion.
- 400 units of the new protein yoghourt were sampled, allowing attendees to experience the product firsthand.
The event not only successfully promoted Yoplait Skyr’s new range of protein yogurts but also created a memorable and enjoyable experience for attendees. The combination of wellness, influencers, yoga, and product sampling contributed to its overall success.