HSE - DRUGS.ie - Festival Season
Challenge
HSE (Health Service Executive) approached 7YELLOW with a specific request: to create a safe space for their Drugs.ie initiative, with a focus on branding activation and content development.
Our Response
7YELLOW rose to the challenge by leveraging our experience and expertise gained from working with Life Festival, Body & Soul, and Electric Picnic. We collaborated with HSE’s Drugs.ie team to create special safe spaces and generate engaging content at all three of these renowned festivals.
Our comprehensive response included the following key components:
- Branded Drugs.ie Tents: We established branded Drugs.ie tents strategically positioned within the festival grounds. These tents served as safe and welcoming spaces for festival-goers to access essential information, support, and guidance regarding drug use and safety.
- Outreach Teams: Outreach teams were on-site at festival locations, actively engaging with the public. They provided valuable information, offered support, and facilitated the secure surrender of drugs for ‘back of house’ on-site drug checking.
- Public Health Approach: The implementation of harm reduction measures, such as these safe spaces and drug monitoring initiatives, exemplifies a public health approach to addressing drug use at festivals.
- Content – We created content throughout the festival both live action on-site filming and high end interactive motion graphics. Both served as a promotion for the service at each festival.
The Impact
Our efforts in creating safe spaces and promoting harm reduction at these festivals yielded tangible results:
- 76 Hours of Harm Reduction: Across the three events, a total of 76 hours of dedicated harm reduction services.
- 220 Samples Provided for Analysis: As part of the initiative, 220 samples were collected by the HSE for thorough analysis.