BOYLE SPORTS
Challenge
Boyle Sports needed content to support the launch of their new brand campaign with the slogan, “Don’t Just Bet. Choose Wisely.” They wanted to cover out-of-home (OOH) locations in Dublin and Belfast, include footage of sporting venues, and showcase select shops. Additionally, they had new TV creative that they hoped to integrate into the video. The final video was intended to be played at a conference in a cinema setting.
Solution
In response to the challenge, 7YELLOW executed the following:
- Filming: They conducted two days of filming across over 14 locations in both Dublin and Belfast. This involved capturing the necessary footage for the project.
- Content Editing: 7YELLOW created an edit of the footage, piecing together the visuals and incorporating the TV creative provided by Boyle Sports. This editing process ensured a cohesive and engaging video.
- Internal Stats and Campaign Reports: United Graphics, a partner in the project, created internal statistics and campaign reports that were integrated into the video. These additional elements provided valuable context and data for the audience.
Results
The results of this project were highly positive:
- Boyle Sports expressed their extreme satisfaction with the work delivered by 7YELLOW. This response indicates their approval of the video content created for their brand campaign.
- The video was intended for a conference in a cinema setting, demonstrating its potential to effectively convey the brand message to a large audience in an impactful manner.
This project exemplifies 7YELLOW’s ability to effectively capture and present content that aligns with a brand’s campaign goals. The successful integration of various elements, including TV creative and data, contributed to the overall success of the project.